SONY #BeAlpha Event Los Angeles

By far one of the best photo events I have attended in the past few months was the Sony Be Alpha, Los Angeles meet. Hosted at the ROW in Downtown Los Angeles, it was large in scale, colorful in settings and with a wide variety of styles and genres. I loved seeing all the effort and attention to detail that went into the entire event and all the creativity that came out of it. I’ve never seen so many smiling faces and excited creatives in one place and the work that was later shared online was absolutely phenomenal.

As you may have guessed it, they had Sony cameras and lenses to loan, there were multiple sets to photograph (with various talent) and a selection of food and beverages to keep you fueled throughout the evening. The Be Alpha community event also included a couple of informative presentations, including the Alpha Female initiative.

Although it only lasted a few hours, I photographed so much that it felt like I was on a week-long photo shoot. I was excited to finally try out the Sony a7iii with a couple of fast lenses, first with a 50mm f1.4 and later a 24-70mm f2.8, and I love them. After importing my images to Lightroom, I was so impressed with their quality (mostly the dynamic range, sharp details in all areas and the color information in the shadows and blacks) that a couple of weeks later I purchased the Sony a7iii body.

This event truly inspired me to focus more on portraitures and to push my work creatively. Of course, much of the credit goes to the production team for setting up these elaborate sets and also to the acrobats, skaters, models and dancers and lastly to Sony for making it happen. Some of my best images came out of their Be Alpha events and these ideas had ignited my creativity. Here some of my favorite shots and would love to hear what you think of them!